Key Research is an independent research organisation who undertakes the Customer Views survey for Councils across New Zealand.

The annual Customer Views survey takes place four times each year in ‘waves’. Every quarter 1,000 people are surveyed, with a total of 4,000 Matamata-Piako residents randomly selected to participate in the survey each year.

After the fourth quarter, the data from the whole year is collated and weighted to make sure the results reflect tthe district population. That is, we make sure the results in the final report reflect the population based on ward, gender and age group.

If you live in the district and are over 18 years old then you may be invited to participate.

*Council staff and those who live with Council staff are not eligible.

Details are taken from the Electoral Roll. A sample of the Electoral Roll was obtained by Council for the purpose of conducting a survey.

The extract was given to the survey provider where all information is stored on a secure and confidential database. Information is not accessible to Council staff or elected members.

The most you would be contacted is annually.

You will be invited to participate in the survey no more than once a year. You will receive a physical mail invitation the first time. From there, if you select you are okay to be contacted via email in the future, you will receive an email invitation to take part in the survey.

A letter of invitation will arrive in the mail.

The letter, containing an embedded link to an online survey with a QR code, is posted to a random selection of 4,000 residents sourced from the Electoral Roll (or 1,000 people each quarter).

A paper survey will be provided by Key Research to those who would prefer a hard copy. Residents would call the Key Research 0800 number to request this, and a Freepost return envelope would be made available.

Responses are data entered into our secure web-based platform for analysis.

After 10 days, a reminder letter containing the survey link is sent to those who have not yet responded.

If you receive an invitation and choose to take part in the survey, you could go in the draw to win a $50 Prezzy card.

Each quarter 1,000 people receive an invitation to take part (a total of 4,000 people each year). Each quarter there is a $50 Prezzy card up for grabs for those who participate in the survey.