Matamata means ‘headland’. This was the name of a new pa established in 1830 by Te Waharoa, the famous Ngati Hauā chief, on a ridge of high ground projecting into the swampy valley of the Waitoa River near Dunlop Road, a few kilometres north-west of present day Waharoa.

Over the centuries many travellers have passed through the Matamata district and some of them have remained and settled here. In pre-European times Maori warriors paddled up the Waihou River in canoes with trading or war parties, walked over the Kaimai and Mamaku Ranges and crossed the Matamata Plains en route to the Waikato, Rotorua, Thames, Taupo or Tauranga. Flax traders, missionaries, government officials, travellers and explorers passed through the Matamata Plains on their journeys and many left records of their visits. Among them were William Colenso, Ferdinand Hochstetter, Bishop Pompalier, Bishop Selwyn and John Kinder.

In 1833 four missionaries came up the Waihou and walked to the Matamata Pa to preach the first Christian sermon here. Two years later, at Te Waharoa’s invitation, the Rev Alfred Brown and his wife Charlotte arrived to set up a mission station. However it was not long before they had to leave because of tribal warfare. Tarapipipi, the son of Te Waharoa, was baptized as Wiremu Tamihana in 1839. He set up a Christian pa near-by. Tamihana later became known as The Kingmaker and also as a peacemaker.

In 1865, after the Land Wars, Josiah Clifton Firth, an Auckland flour miller and entrepreneur, negotiated with Tamihana for the lease of 22,600 hectares of land including the future site of the town of Matamata. He adopted the name of Matamata for his large estate which he later purchased. He hoped to grow wheat for his Auckland flour mill but the climate proved unsuitable and he had to turn to cattle, sheep and horticultural products.

In 1885 the Thames Valley and Rotorua Railway Company, of which Firth was a promoter, constructed a railway from Morrinsville across the plains to Matamata The selection of the site of a small railway station in the middle of the plain began the development of the future town of Matamata from a nucleus of a few houses scattered around the station and the railway line.

In 1887 the Matamata Estate was taken over by the Loan and Mercantile Company and then by the Bank of New Zealand. In 1904 it was subdivided into 118 farms which were offered for ballot to farming applicants.

The township of Matamata, which was still a tiny settlement, was surveyed into town sections with provision for wide streets and a recreational area at the central domain. The surveyors enclosed the new settlement on two sides with a 40 metre wide plantation reserve which over the years has developed into the Matamata Centennial Drive, now a botanical park with a wide variety of trees from all over the world.

Since 1885 Matamata has grown from a small scattering of houses around a railway station to a rural servicing town which provides for the commercial, medical, educational, religious, industrial and recreational needs of the residents of both the town and its rural hinterland. In doing so has developed its own distinctive character.

Thanks to the Matamata i-Site Visitor Centre for this information