Pride of Place: powered by people
Pride of Place is all about harnessing the power of our community to create vibrant, thriving public spaces. While local councils can design and develop infrastructure, it’s the energy, creativity, and passion of community members that truly bring these spaces to life.
Since 2021, we have worked with our communities to develop Place Plans for each of our major towns, complemented by a wellbeing-focused approach for smaller ones. These plans incorporate local insights to support grassroots initiatives, enhance well-being, and lay the groundwork for future investments. They have also been used to secure external funding for transformative projects - big and small.
This project brings the community and Council together to turn public spaces into places full of life and meaning.
Join Pride of Place today and help shape the future of our towns - your way!
Looking for ways to get involved?
Pride of Place is all about teaming up with our communities to make our towns even better.
Check out the project pages below to get inspired and to get help to bring your ideas to life.
Strategy and action plans
Looking for more detail? Click on the town name below to see the town goals on the flip side and what is important to your community members or delve into the full strategy and action plan for each town by clinking the links below.
Matamata Place Plan Goals
1. Matamata’s Town Centre has a thriving social life; day and night, and for all ages
2. Matamata’s Town Centre green spaces are well-used and celebrated
3. Matamata’s Town Centre is safe and easy to access on foot, bike or scooter for all ages and abilities
4. Mana Whenua identity and stories can be seen in Matamata’s Town Centre
5. Matamata community can take the lead on making their Town Centre more vibrant
6. Matamata’s Town Centre supports a thriving local economy and celebrates its unique main street
Te Aroha Place Plan Goals
1. Te Aroha has a diverse and thriving social life; day and night, and for all ages with a focus on family
2. The Te Aroha community supports initiatives to maintain a tidy and well-kept town
3. Te Aroha is safe and welcoming at all hours, day and night
4. Te Aroha’s nature recreation is well-used and celebrated with a focus on the domain
5. Mana Whenua identity and stories can be seen in Te Aroha Town Centre and on the maunga
6. Te Aroha Town Centre supports a thriving local economy and celebrates its unique main street
Morrinsville Place Plan Goals
1. Morrinsville is a destination for diverse social, cultural, and economic activities
2. Morrinsville’s Town Centre is physically accessible to all members of the community
3. Morrinsville’s Town Centre has a ‘Town Heart’ and places that enable a vibrant social life
4. Morrinsville’s community can take a lead on making their Town Centre more vibrant
5. Morrinsville’s Town Centre is greener
6. Multi-cultural identity and stories can be seen in Morrinsville’s Town Centre
